With the announcement the USPS has just released dealing with its challenges and cost cutting strategies, how will it impact you and your clients? No more Saturday delivery, slower stamped mail delivery, no more in-home date guarantees, cutting almost 1/2 of their processing facilities. I have to admit, the world is much different than it was when my parents starting this business 40 years ago. The way we communicate is significantly different, and the need for the USPS to be “only” way to get a message out doesn’t hold water the way it used to.
I think there is a need for the USPS to survive and I hope these measures (or whatever is finally agreed upon) make it a stronger and more nimble organization that provides the service and deliverability we need as an industry.
But back to my question. Many of our clients have already accepted these possibilities and asking how we can help manage them. Mail a bit earlier, mailing efficiencies we can suggest, even look at alternatives to mail delivery… This last one is an unfortunate reality – but one we have embraced. Our business is delivering a message on behalf of our clients. The USPS should be one of many tools we use. Our longevity will depend on how we deal with this fact and the opportunities we implement to achieve it. At least that is the direction we have chosen to follow.
What’s yours?
Posted by Scott Bussert 
