There is no denying that Direct Mail in on the decline. I see it at the office, and at home. The volume of mail that hits our mailbox continues to drop quarter by quarter. The USPS reports that mail volume has dropped approximately 20% in the last 3 years. So it’s no surprise when our clients ask if it will still be a viable marketing tool in the years ahead. I not only believe the answer is yes, but I believe now might be the best time to utilize it since the mailbox isn’t so overcrowded and maybe your message will standout a bit more.
And if I may go off on a tangent… although Mail may have been the primary tool for Direct Marketing in years past, that toolbox is getting bigger and we need to understand some of the other tools and how to use them. Electronic marketing, like email and social media for instance… they are sort like children in this marketing playground who have not yet reached their full potential. Sometimes I feel like a parent in direct marketing watching them and wondering… what will they be like in ten years? It will be intersting to watch.
Who will be The One Most Likely To… and who will be the Class Clown.
Posted by Scott Bussert 
