Did you know this could save you postage this summer?
Ok, so first, you recognize this – correct? It is a QR (Quick Response) Code. We have been telling you about the benefits of the QR Code technology for sometime now.
The USPS has recently proposed a 3% discount for mailers who use a QR Code this summer. That’s right, if you use a QR Code on your mail pieces for First or Standard Mail in July or August, you can receive a postage discount.
Why is the Postal Service doing this? Probably they have seen the explosive growth of this technology has had in recent months. It is in many Retail stores (take a look in any Best Buy, Lowes, Home Depot…), TV, Magazines, and printed flyers and postcards. By providing this discount, they are no doubt piling on the band wagon. And why not? It is an easy process for those of us who can create these for clients. And it will benefit their customers who are mobile connected.
You need to have a strategy in place in the next few weeks to take advantage of this discount. Since it is only available from July 1st through August 31, 2011 you need to jump on it, can’t dilly dally here. But it is also a good practice to use these codes and once you see their value, it will no doubt become a routine for you once you start it.
Above is sample of a QR Code incorporated in a postcard that directs the customer to a website designed specifically for mobile users. This is one of the requirements the USPS has to qualify for the incentive program.
Here is a quick plan to follow.
- Direct the QR Code to your website. It is easy to do and it can be generic… or
- Direct it to a Mobile ready website. One that has been develop to view at the proper size and resolution of a mobile device… or
- Develop a variable QR Code that will guide users to a PURL or personalized website for and interactive experience.
Although the USPS has not finalized this offer, once it hits, we can ensure you will be ready. We can build the QR Codes, test them, verify they will meet your needs and the USPS, and even print and mail them if you need us to.
FAQs Mobile Barcode Promotion
So what to do? Call us… Now! 630-307-71010
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Posted by jleder 
